You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Rebecca M. McPheters.
ANA has found 3 results for you, in 418 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The Family Circle study of schedule impact

In 1991 The New York Times Company Women's Magazines released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp's POS Information Services Division, which had...

Catalogue: Seminar 1993: Competition In Publishing
Author: Rebecca M. McPheters
June 15, 1993
×

Citation

McPheters, R. M. (1993a, June 15). The Family Circle study of schedule impact. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-family-circle-study-of-schedule-impact


Research papers

Use of scanner data to measure the effects of magazine advertising and frequency on product volume

About a year ago, we released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp’s POS Information Services Division, which invested approximately...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Rebecca M. McPheters
June 15, 1992
×

Citation

McPheters, R. M. (1992a, June 15). Use of scanner data to measure the effects of magazine advertising and frequency on product volume. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/use-of-scanner-data-to-measure-the-effects-of-magazine-advertising-and-frequency-on-product-volume


Research papers

New measures of advertising effectiveness

This paper describes the work undertaken by Family Circle magazine, in conjunction with Citicorp POS Information Services, and Simmons Market Research Bureau, to measure the effects of magazine advertising on the sales volume of advertised products....

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Rebecca M. McPheters
June 15, 1991
×

Citation

McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness